When you think about user experience, do you also think about all users’ experience or just your English speaking ones?
I enable companies succeed globally and deliver relevant experiences to their local customers by helping them think "Global first" and by setting up processes and tools to achieve that.
Below are some of the services I provide, get in touch for a free assessment and a personalised localisation consulting offer.
Your international users deserve the same experience as your English-speaking ones.
Localisation strategy
Expanding internationally and building local user experiences is a company-wide effort and requires the input and collaboration from all disciplines across the organisation.
To help you build successful global products efficiently and at scale, I will:
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Create a localisation strategy to support your international expansion goals and company vision and mission
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Propose a collaboration model to ensure all relevant disciplines (product development, UX, content management and marketing) can interact efficiently and benefit from localisation insights
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Create a go-to-market plan to ensure that when you launch your product in a new market, you cover all touch points and create great local user experiences
Processes & tools
You are not ready to hire a localisation manager in-house full-time but are committed to doing localisation right from the beginning and responding to the needs of your local users? Wise decision.
To help you build an efficient localisation setup that will enable creating relevant local experiences, I will:
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Recommend most suitable localisation tools for your company, industry and employee base
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Set up end-to-end localisation workflow to enable developers and content creators and eliminate manual effort
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Identify the right translation vendor for your industry, content types and languages
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Put processes in place to enable translators deliver quality content
Localisation training
Don’t put the burden of your product success on your translators’ shoulders. Creating successful international products starts long before the translation process.
I deliver practical localisation trainings for engineering, product and UX teams that will enable them to:
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Write content for international audiences
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Build websites and apps that will function and display when localised
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Create products with localisation in mind
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Empower translators to create relevant local experiences
Recruitment & team setup
You wouldn’t hire an accountant to build your app or a developer to run your marketing campaigns, right? You need a localisation expert to drive your global ambitions.
To support you in building an efficient localisation team, that will help take your business to the next level, I will help you hire the right localisation professionals and will:
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Identify the type of role and level of seniority needed for your company
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Make recommendations on the number of roles or disciplines needed - not just localisation, but also engineering, product or UX
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Create job descriptions, pre-screen CVs, shortlist candidates and conduct interviews